clawing back the percentages

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I have just been surfing through some of the results from the website. Mostly I was curious about the distribution of browsers that come in and stop off for a visit.

The shocker (and in retrospect, not that much of a shocker) was that IE 7 already has more market share than Firefox 1.x and 2.0 combined.

This is the magic of being a monopoly with and auto-update system. If Firefox was serious about getting market share they would figure out a way to get into the Software Updates application that many users have running on a weekly basis. It has been blogged about many times in other locations - the inertia of the default is very hard to overcome.

A lot has been said recently about creating too many choices for users - for instance the new version of Office allows for 2 separate interfaces! This is a mistake as a majority of users will happily never change a default setting. Is your XP toolbar still blue? It can be silver you know...

In browsers there is an even larger issue of changing from the default. Passwords, cookies, all those form filling features, in essence, lock you to the platform you start with. I have experienced this on OS X. I have used Safari for long enough that switching to Firefox would be annoying to migrate all that form filling magic, what a hassle! I can't even remember half the passwords that are magically filled in for me -- and I can't be bothered to remember.

The happy default - the main reason Firefox will not gain much more [market|mind]share on any platform that it is not the default setting for.

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